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Your Prize is on Ice – Jaegermeister Project

Berkshire Labels has recently completed a special and exciting project for Jaegermeister in the form of a Thermochromic Sleeve.

Jaegermeister turned to Labels and Sleeves specialists Berkshire Labels, to discuss an exciting opportunity to encourage Jaegermeister consumers to freeze down their drink before consumption.  A thermochromic (temperature colour change) sleeve was decided on, which reveals graphics and a hidden code once the product hits optimum temperature of -10 and below.  I am sure you will agree the graphics and finished results look very cool!

This is one of the first colour changing digital sleeves to enter the market place and sits alongside Berkshire Labels ever growing range of embellishments on Digital Sleeves.