Berkshire Labels were delighted to be invited to the official opening of Bath Ales new brewery, attending as their new site label supplier.

The site is part of a multi-million-pound investment from parent company St Austell Brewery.

Hare Brewery in Warmley can produce double the Somerset brewer’s previous site, with new equipment at the four-vessel brewery enabling staff to produce a wider variety of beer styles.

Berkshire Labels and Bath Ales worked in collaboration to roll out new label designs across its permanent range of bottled beers. The range carries a vibrant new colour palette with the brand’s iconic hare remaining a key feature on the new-look labels, enhanced with a unique patterned screen.

Grant Picking, Sales Director commented “It was an extremely proud moment for Berkshire Labels to see our labels showcased in situ and being such an integral part of Bath Ales next chapter in their storybook”.

New Bath Ales Lansdown IPA is the first in the portfolio to launch with Bath Ales’ flagship beer, Gem following in its new-look bottle along with other bottled beers in the core range, including Wild Hare and Golden Hare.