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Berkshire Labels (Juice)Bursts with augmented reality labels

Berkshire Labels has recently completed a major launch for the successful JuiceBurst brand, owned by Purity Soft Drinks.

This new rebranding makes JuiceBurst ‘the worlds 1st digitally interactive soft drinks brand’.
The new interactive label utilises Blippar technology to demonstrate the fruit on each label literally bursting into life when viewed on a smart phone through the free and easy to download Blippar app.

There is also an interactive fruit machine for consumers to play plus videos of exploding fruits.

The new labels have been printed UV flexo in 6 colours including 2 spot varnishes. The latest digital repro and platemaking technology was used to ensure the vibrant, high quality fruit explosions were printed at the highest quality onto a 35 micron unsupported PP film.

Jon Evans, Marketing Director for Purity Soft Drinks explains ” This is a very exciting time for JuiceBurst and the input, support and partnership approach taken by the team at Berkshire Labels has been second to none. From initial pre-production meetings with our designers through to machine trails and the full launch of 20 new lines, Berkshire Labels commitment has been invaluable”

Paul Roscoe, Managing Director for Berkshire Labels commented “This has been a great project to work on and it is fantastic to see JuiceBurst adopting new interactive technologies to further develop their brand and invest in a revolutionary new design with some stunning photography and imagery”.

As well as a great product launch and a world’s first, the recent commitment and investment will see over 50 million labels produced for JuiceBurst during the year at their Hungerford production facility.