Berkshire Labels were delighted to win the award for Flexible Packaging: Narrow Category at this year’s Flexotech International Print Awards, held at the Hilton Metropole in London.
Berkshire Labels achieved this award with their Purity Soft Drinks label range. The winning labels, which encompass Blippar technology were printed UV Flexo in 6 colours, 2 spot varnishes and printed onto a 35 micron unsupported PP film.
The judges said: “The vibrancy of the colours was exceptional considering the difficult substrate used. The definition was sharp and the clarity of the images superb. Clever use of design, with varnish that accentuated the colours, made the product look really tasty.”