Berkshire Labels has completed a successful launch for the new range of premium juices from Frobishers Juices. Frobishers celebrates their 20th birthday this year and wanted to mark the occasion with a full rebrand.

There were fourteen new flavours introduced, all requiring front, back and neck labels. They were printed in 7 UV Flexo colours, with a matt and gloss varnish and a silk screen tactile varnish. The screen tactile varnish was selected to add a premium feel to the logo and enhance the Frobishers brand.

Frobishers Juices Sales and Marketing Director Steve Carter commented: “We went to tender for our label printing and were impressed with the way Berkshire Labels interpreted our brief and gave us some constructive input as to how the labels could enhance our bottles. The team at Berkshire stop at nothing to achieve a superior quality finish. We appreciate this all the more as it reflects positively on our superior quality product.”

Paul Roscoe, Managing Director for Berkshire Labels commented: “We look forward to a long and ‘fruitful’ partnership with Frobishers. It’s a great brand with strong brand values that we feel Berkshire Labels aligns with.”