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Great Sporting Moments deserve Great Digital Sleeves

Berkshire Labels has recently delivered an exciting project for Greene King’s IPA Great Sporting Moments Limited Edition Bottles.

Berkshire’s Digital Sleeves were chosen to deliver the highest quality print and an innovative solution that launched 250,000 uniquely numbered limited edition sleeves to showcase this summer promotion.

Greene King IPA Sporting Moments from Anita Cheung on Vimeo.

40 different SKU’s were digitally printed providing 10 alternating hi-res images being presented on the bottles. This allows mixed cases and random images being presented on the retailers’ shelves.

Berkshire’s MD, Paul Roscoe, commented “This was a very exciting project for us all to be involved in.  It included some detailed pre-distortion artwork, 3D proofing, supplying Pre-Production Mock-ups and 250,000 unique digital sleeves.”

“There were various inevitable challenges along the way but we still managed to go to print within 5 days from receiving the artwork and the whole job was delivered within a fortnight which is remarkable for a project like this.”

The limited edition bottles detail memorable British Sporting moments form the last 60 years including England winning the 1966 football world cup and Team GB’s cyclist winning eight gold medals at the Rio Olympics.

Berkshire labels is a privately owned business based in Hungerford, employing 75 people and has a turnover of £10M